If you’re onboard with microlearning (and you really should be) it’s time to start thinking about exactly how you communicate with your audience. Whether you’re talking to your customers, staff or students, crafting quality content is key to maximising engagement.
Here are 6 tips to build brilliant bitesize microlearning content…
1. Know your audience
First things first, it’s extremely important to know and understand your target audience, before you can even think about creating content. Who are you talking to – your sales team, your hot prospects, your new recruits or your top-tier customers? Carefully define your audience, put yourself in their position, consider the correct language and tone of voice, then tailor your content accordingly.
2. Pick precise objectives
It’s all about the journey, for you and your audience. What do you want to gain from this process? Where do you want your audience to end up? Choose an informational or behavioural goal, which your users are expected to attain or adopt upon course completion. Ensure the goal is clearly defined and realistically attainable. Create a storyboard, with this objective as the end goal, then plot the steps to get there.
3. Go small or go home
In the context of microlearning, bitesize is best. Short-form content matches the human attention span and memory capacity, making it quick to consume and easy to retain. But it’s not just about removing a few bullet-points from your PowerPoint presentations. Start with a clean slate, writing short, simple, focused content with no fluff. Limited space means every word must count, contributing to your central theme and learning goals.
4. Major on multimedia
Text alone is boring. Of course, you need written copy to explain your concepts, ask questions and guide your learners, but visual presentation is key to engagement. Use images, animations, infographics, videos and audio clips to capture audience interest, create impactful, memorable triggers and support learning. But don’t just add multimedia for the sake of it – ensure that every asset ties into your topic, contributes towards your learning aims and aids knowledge retention.
5. Get in the game
Like the proverbial spoonful of sugar, gamification makes your content much easier to swallow and fosters strong engagement into the bargain. Fun, interactive content immerses users in the learning process, while timers, badges, points and leaderboards focus the mind, nurture competitive spirit and drive them towards learning outcomes. Users forget they’re learning at all, enjoying the process and eager to come back for more.
6. Rinse and repeat
Key to the success of any microlearning programme is analysis. It’s important to measure what works and what doesn’t, then edit content accordingly. Do your learners achieve your defined objectives? Do they progress smoothly through your content? Are they satisfied with their outcomes? Do they enjoy the process? To answer these questions and assess the effectiveness of your content, you must have adequate backend analytics and know how to interpret the data. You also need to build assessment and feedback mechanisms into your programmes.
If you’re ready to implement microlearning, check out Plasmo – our new digital engagement platform. Plasmo enables businesses to build dynamic multimedia content, share it with staff and customers, then measure and analyse their engagement. Get in touch to find out more and arrange a demo.